Floor Decals

Despite millions of sophisticated marketing tools, attracting customers is a challenging task indeed. However, there is a working solution – floor decals. If used wisely, the eye-catching floor clings become unforgettable advertising and branded decoration. After all, a floor logo definitely adds something extra to your brand image.

There is no need to wonder if you need to diversify your marketing strategy. Everyone does! Floor graphic from Fortuna Visual Group is a high-quality solution for your business. Order a consultation now and choose the perfect floor clings!

By Phone: 646-383-8682
By Email: sales@fortunavisual.com

The Floor Decals: What Exactly Are We Talking About?

Sticker flooring is what directs customers to you. They work on many different types of surface – for instance, wood floor stickers, floor decals for concrete or vinyl floor tile stickers – and can be used to display key information unobtrusively. Why not use up the maximum from the nearby facilities? Floor branding uses large stickers which can direct clients to your point-of-sale, share information regarding discounts and offers, or add some chic to the brand image.

No need to be skeptical about their durability. First of all, floor decal stickers don’t damage the surface. Along with this, they won’t get worn out. Removable floor stickers are produced from three-layered printed vinyl:

A base layer – a flexible substrate on which the desired pattern is printed.
An anti-skid laminate coating – sometimes, this is called a matte mask. It accounts for the durability and non-slipperiness of floor stickers. Furthermore, it protects the design from scratches and scrapes and also prevents colors from fading.
A strong adhesive – sticks the removable floor decals to the surface.

The Types of Decals You Can Find on the Market

Versatile removable floor stickers that attract not only customers’ eyes but also their feet and wallets come in several types. They are most commonly categorized according to the surface you choose for a floor print. It’s as follows:

Floor decals for concrete
Clings for laminate
Tile stickers
Wood floor stickers

On the whole, there is no big difference between these products in terms of the application process. However, some may require a bit more effort and time (for example, custom floor signs for concrete). The best bases, or the easiest to apply stickers to, are considered to be hardwood, vinyl, and tile. Removable floor stickers are used very widely for business purposes, as many buildings use a tile as a flooring material.

This, by the way, is another distinction to consider – the difference between indoor and outdoor floor stickers. The main distinguishing feature is that outdoor ones have to be especially durable.

Outdoor stickers are highly exposed to changing weather conditions and heavy pedestrian traffic, so they must be manufactured using special techniques and material to ensure that the printing doesn’t get worn out. The techniques used may vary depending on the usage – for example, dance decals or basketball court floor graphics will undergo more deterioration.

Where Can You Use Floor Decal Stickers?

Custom vinyl flooring can be used in many ways. It might be used for commercial reasons as a tool to create a top-notch brand image or to add a final touch to a marketing strategy. Here are some possible ideas about where you can install these amazing, eye-catching clings:

Advertisement in malls/ in the street. This is the primary usage for business. Large floor decals near your shop in the mall or in the street (if you own a boutique/café/etc.) attract the attention of customers.
Special promotions. Instead of displaying a huge “sale” on a shop window, embed yourself in your clients’ minds where they least expect it. Tell them about special deals or new arrivals.
Signs for directions. Directional floor decals help with accessibility: clients won’t have to look for you, they only need to follow the path. Make consumers’ lives easier with vinyl floor tile stickers. Lead them right into your arms.
Parking signs. Floor graphics vinyl is cheaper and requires less effort for maintenance compared to signboards erected to guide drivers towards parking spaces.
Restricted area signage. Inform people about restricted areas in public places. Bathroom floor decals show the lavatory gender, for instance.
Garage floors. Garage floor decals display precise instructions to follow. They work well in large spaces in which there are no walls on which to place a sign.
Event floor stickers. These create an unforgettable atmosphere for guests. For example, a wedding floor decal can become an outstanding selfie-zone. A dance floor decal is the finishing touch for a dancehall, and livens up the event!
Floor decals for schools. Stickers can display rules to follow in the halls or decorate a basketball court, and floor clings for classrooms are a way to customize a space or add more interactivity.

For more information contact us at sales@fortunavisual.com, or give us a call at +1 646-383-8682.

Are Custom Floor Decals a Cost-Effective Business Solution?

According to some commercial psychologists, more than 70% of customers take an in-person purchasing decision near to or at the exact point of a sale. This leads us to conclude that the nearby area must contribute to a customer saying “YES” to a purchase. This is how floor stickers which embed themselves in a customer’s consciousness come in.

Floor signs advertising has even become an object of study. The Center for Advanced Retail & Technology has determined that products featured on printed vinyl flooring experienced a 17.2% increase in sales. Moreover, one in ten customers had never bought from the brand before.

The Point-of-Purchase Advertising Institute also presents proof of the effectiveness of floor advertising: the possibility that a customer stopped and examined a product was 64% higher in shops with floor clings in front of sales displays.

Advantages of the Floor Decal Advertising

To summarize all of the advantages mentioned above, here is a list of floor clings pros:

Effective branding – Sticker flooring contributes to a more successful marketing campaign. Along with attracting attention, it can significantly improve a brand’s image. Consider it as the perfect finishing touch for welcoming consumers.
Increased sales at a reasonable price – Besides diverting consumers’ attention towards products, the decals encourage them to make a purchase right here right now.
Custom design – Vinyl floor decals are totally customizable. This applies to their materials, durability, design, color scheme, lettering, and anything else: you can use whatever you like to add a personal touch.
Straightforward usage – What can be easier than sticking down a sticker? You just need to prepare the surface (clean it properly) and apply a decal.
Multipurpose – Custom floor covering is removable. Therefore, you can move it at any time. In addition, there is no need to worry about destroying the surface. In short, nothing bad will happen.

Custom floor decals are a solution to creating signage or imagery on the floor, which can be used for advertising. Vinyl floor stickers can be applied in your shop/office, home, or at an event. They are made using dozens of robust materials suitable for indoor or outdoor locations. Slip-resistant floor decals are easy to apply, yet still, stick properly.

Custom floor decals last about 2 years before being worn-out. Guide stickers on walls, on the other hand, can last for longer than five years.

You will need a vinyl cutter and transfer tape for this. Here are the instructions:
1. Sand and paint a floor step
2. Weed the vinyl
3. Use the applied transfer tape
4. Transfer your decal to the surface
5. Clean the surface
6. Epoxy

First of all, prepare the surface: clean the floor. After that, you need to gently peel the cling from the paper. Once you’re done, place the floor branding decal where you want it to be and smoothly press it into place.

Make Your Floor Unique with Floor Stickers from Fortuna Visual Group

Floor decals open new horizons for entrepreneurs. They’re an effective marketing tool which attracts customers’ eyes and wallets. Apart from that, they create a unique atmosphere and design aesthetic. You can reap these benefits (and more) buying vinyl floor stickers from Fortuna Visual Group. Why us?

Affordable pricing – lower costs guarantee an even more impressive ROI. We don’t add extra surcharges thanks to cost-effective manufacturing.
High-quality – Fortuna Visual Group deals with reputable equipment and raw materials providers. Moreover, their narrow specializations contribute to top-notch quality.
Customer-oriented approach – Our specialists are happy to resolve all your issues, whether it’s just a question for customer support or a request for installation.
Urgent orders – when there is no time to wait, we are here to help you out. Specify this in a request, and we will prioritize your order.

Are you still considering whether or not to add custom floor decals to your ad campaign? You can try them out to test the quality yourself. Request a quote now. As soon as we receive word from you, we will get back to you promptly. Durability, exceptional service, and affordable pricing are guaranteed!