What Are Window Signs for Business and Why Does Your Company Need Them?
Every business considers branding as a highly important aspect. Basically, branding is all about your communication strategy with your target audience. To reach maximum effectiveness, a company should utilize all the available channels – yet remain non-intrusive.
Window signs for business are an ideal complement to a marketing strategy. They are visible and eye-catching. At the same time, they are highly customizable. You can choose from several types, background options, left alone design, and colors of your choice. Just make sure that the graphics are of high quality.
Fortuna Visual Group guarantees full-color printing and a professional approach. We also offer design and installation services. If you are eager to find out more about us, order a consultation now!
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By Email: sales@fortunavisual.com
7 Benefits of Business Window Graphics
The storefront can be called the face of any business. That’s one of the first things established and potential clients see. Therefore, it’s just an ideal place for business window graphics or vinyl lettering. Whether you want to apply long-term vinyl graphics to a store window or a glass portal to your office, you definitely should do it because of the following seven benefits
Increased Brand Awareness
Companies devote significant resources to increase brand awareness. In fact, almost 90% of marketing specialists name brand awareness when they speak about their top goal. In order to increase it, you need to consistently tune your message to the target audience. Static clings or window decals are native ways to leave a footprint in the consumers’ minds. It can be even only a company logo – it’ll remind them about you and provoke further thoughts.
A Professional Look of Your Business Windows
A storefront window should have a professional look. At the same time, it has to make you stand out with a personalized touch. Custom window graphics is what can combine both. The customization options include color, fonts, text, and design. The unique look draws eyes and keeps them there.
Sales and Specials Promotion
Together with a banner advertisement, window and wall decals can deliver information about your product, service. Eye-catching decals and clings are better used for conveying information about special deals, new merchandise, seasonal sales, etc. This maximizes your product or service exposure; therefore, it shows the potential to increase sales.
Heightened Ambiance for Your Space
Window clings add personality to plain glass at an affordable price. Branded storefronts tune your vibes to passers-by. This is another way to engage with prospects. At the same time, your employees and in-store customers don’t feel like a goldfish in a bowl. This delivers a more comfortable atmosphere yet exposes products and services.
Use up All Available Space
Window graphic allows you to utilize all the available space to deliver the necessary information. You don’t need to set up a separate banner to provide data about store hours, special deals, and products. Why waste money on that when you can do this in a cheaper but equally effective way?
Flexible Advertising Opportunities
Clings and decals on store fronts can be easily swapped and updated with the latest information. High-quality products won’t damage window displays. Businesses can remove them and apply new ones when needed. Moreover, window graphics usually can be reused. This is ideal for holiday specials, in-store promotions, or seasonal goods and services.
A Cost-Effective Marketing Choice
Window facing is a cheap place for ads. You just purchase decals, and that’s it. No need to spend money on complicated installation services. Moreover, advertising on your retail window boosts the effectiveness of your digital marketing campaign at a low price. Data proves that digital search effectiveness is 40% higher when paired with an OOH advertisement.
Types of Custom Window Graphics
Custom window graphics come in many forms. Mostly, all of them are produced from a durable material – PVC film. Usually, there are two most popular types that may seem interchangeable from the first site: a window cling and a window decal.
A window cling, or static cling graphics, is a glass advertising product that doesn’t use adhesive to bond to a window. It implies easy installation, removal, and, therefore, re-usage. Window clings are ideal for temporary installation. They are widely used for seasonal advertisement or sales promotions. Keep in mind that this type isn’t designed for exterior use.
A window decal may seem similar to the cling, but it isn’t in reality. The main difference is that window decals use adhesive to bond to the glass. This makes them more permanent and multifunctional compared to window clings. Moreover, you can use them practically on any surface, not just windows.
Keep in mind that businesses need to use different adhesive types depending on the purpose. For this, you may need a consultation from Fortuna Visual Group professionals. For more information contact us at sales@fortunavisual.com, or give us a call at +1 646-383-8682.
Besides window decals and clings, you can encounter the following types of window graphics:
Perforated Vinyl Window Signs
Perforated window graphics are sometimes referred to as see-thru vinyl window signs or one-way vision graphics. When such a type of graphics is used, those who are inside the store can perfectly see the outer world through the window. The trick is that those who are outside, see the graphics only.
Perforated window graphics have several advantages. It increases security, is ideal for filtering light, and allows advertising on windows without losing natural light. Although it’s one-way vision graphics, the window sign doesn’t lose its vibrancy and brightness. Passers-by merely can’t skip the slogan, logo, or promotion that decorates a window.
Custom Die Cut Window Decals
Custom die-cut window decals present the type of decals that were cut in a custom shape. Shapes can be various from simple to complex. Printing companies who have advanced equipment can cut out even extremely complicated decals.
You can often see custom die-cut window decals on retail storefronts. They usually don’t take the whole window and can display a company logo, address, or hours of operation. The decals can come as a series of different shapes (for example, letters and numbers) grouped together, or a single intricately cut shape.
A distinguishing characteristic is that the end product is far superior to the eye because the bounding material perimeter isn’t seen. This creates an impression as if the decal is a part of the glass.
Custom Vinyl Lettering
Custom vinyl lettering is a decal produced in the shape of letters. This is mostly used for slogans, information about an office or store, promotional vinyl signs. Vinyl lettering at its nature is pretty similar to vinyl banner printing, which is more widespread among businesses.
The ultimate advantage of custom vinyl lettering is that it comes in the form of letters, not banner. This allows you to use up space more efficiently. Such a type is useful when a business doesn’t intend to cover the storefront completely, leaving some space to showcase products. The lettering is available in various font and colors, including silver, gold, black, and white ink.
How Much Do Commercial Window Signs Cost?
The price of commercial window signs is determined according to the difficulty of a project. The following factors are taken into consideration:
- Materials – There are many materials to choose from, and they all differ in pricing. Premium vinyl, perforated window vinyl, reflective imagery, frosted window graphics, multi-colored, and clear clings are just some.
- Application – The price varies depending on where a window sign to be installed. Window decals for harsher exterior conditions (rain, direct sunlight) are more expensive than those that are for indoor usage.
- Design – it’s obvious that the price is different for simple and complex designs. The same applies to multi and solid-colored signs.
Application Surface of Commercial Window Graphics: Inside- vs. Outside-Glass Options
Commercial window graphics can come in inside and outside-glass options:
- Inside (or second surface) option – the graphics are installed on the interior surface of the glass surface. The ultimate advantage is the protection from rain, wind, and direct sunlight.
- Outside (of the first surface) option – the graphics are mounted on the exterior face of glass doors or windows. The ultimate advantage is flexibility: the signs are relatively easier to install and remove.
To choose the suitable for you option, you may need professional consultation from Fortuna Visual Group. Besides this, we offer fast manufacturing from high-quality materials, installation instructions, and help, a wide range of products to choose from so that you can order a vinyl sign and window graphics in one place. Leave your order now!
FAQ:
A window cling is a sign that bonds to glass without adhesive.
A window decal is a sign that uses adhesive to bond to the surface. The usage isn’t limited to glass.
A die-cut transfer decal is a decal that comes in a particular shape as a single cut shape or series of shapes.
A see-thru window decal is a decal that allows natural light from outside to penetrate. However, only the graphics are seen from outside.
Clear decals are used for a second surface window application – from inside. White decals are used for a first surface window application – from outside.
