How to Make Your Trade Show Booth Signage Catch the Visitors’ Eyes

If you’re planning to participate in a trade show soon, you need to make sure your booth stands out. Like in most situations, it’s all about the first impression. One thing that can effectively steer visitors in your direction is trade show booth signage.

Even if you don’t know how to design a show-stopping sign, don’t let your competitors steal your audience. Instead, delegate this mission to Fortuna Visual. Here, you can order custom trade show displays that will demonstrate your company’s products and services in the best light.

Get a free consultation now:
By Phone: 646-383-8682
By Email: sales@fortunavisual.com

In this article, we will share creative ideas for all budgets, preferences, and technical requirements. You’ll learn that developing the right design for your booth isn’t hard – in fact, it’s rather exciting to craft original designs.

Trade Show Booth Signage: Why It’s Important for a Small Business

The people who attend trade shows tend to be interested in the products within your industry as is. Not to mention, they are often ready to commit to a deal on the spot. Custom trade show displays give them one final push in the right direction.

Here are other benefits of marketing displays at a trade show:

Allows you to tell your story. There is room for creativity where you have the chance to shape the narrative around your brand on your own terms.
Positions your brand. Trade show graphics give you a consistent image, which, in turn, translates to a good understanding of your brand identity.
Reinforces the presentation made by your sales representatives. Whatever message you put on the signage, your sales team will pick up and explain to visitors in more detail.
Introduces your new products. Especially if your product is rather small, why not blast the image of it all over the booth?
Differentiates you from the competition. You can use unique designs and color options that will show visitors from far away that you stand out from the rest.

Start planning for your upcoming event and give our design experts a call. We are true professionals when it comes to helping our clients realize they need it. Here is how our one-stop solution works – you come to us with an idea, or we develop our own trade show booth ideas to attract visitors, and we transform it into a full-blown design project.

Creative Exhibition Booth Types and How to Create the Eye-Catching One

Cool trade show booths come in in a wide variety of layouts, styles, and functionalities. There is no perfect type – just the one that suits your needs and capabilities. Bear in mind that your pre-show booth assignment information may contain some requirements or limitations. Make sure to review it and avoid breaking any rules.

The most common booth configurations are:

Inline – The most common design for booth units. They are open in the front with three sides, and visitors can enter it from an aisle. It offers a lot of usable space but may become crowded at busy times.
Corner – Here, two sides will be facing an aisle at an intersection, which means double the traffic. It should look very enticing among other regular booths. The only downside is that you have less space for trade show display graphics.
Peninsula – This booth is open on three sides. With less wall space, you still have the chance to showcase products and brand messaging, for example, using retractable banners. Experiment with the medium but be strategic with the placement.
Island – Lastly, there is an open booth where you have everything you need to dominate the floor. This is the prime chance to put up a creative exhibition booth that is noticeable and sizable, i.e., hard not to look at.

Standard Sizes

Events aren’t all the same, and some will give you more space to work with or not. Experienced display companies in NYC should be able to work with different kinds of booth shapes and sizes. They will usually plan for less in case the organizer didn’t give you accurate information.

The most common booth dimensions are 10×10, 10×20 and 20×20. Of course, there are venues for booths smaller or bigger than that. Trade show booth ideas that attract visitors can be put into reality regardless of the given parameters. In any case, as long as you have a professional working on it, you will get a creative exhibition booth design.

You need to understand how to maximize the space you’ve been given. For some, it means going all out on trade show booth banners, others will prefer to make an impact with interactive LCD screens. Ultimately, standard booths are a clean slate, and how you want to fill it up is your decision.

How to Design Booth Display Ideas

10 by 10 booth design may seem limiting at first. But if you know how to make the best out of it, you’ll get an incredible payoff. We’ll show you how to design a booth display and share some essential tips:

Gain better visibility with a corner exhibit space. Location is key, and, in this instance, you get two aisles at the same time. Having captured attention, explore trade show booth ideas that attract visitors, such as a hands-on demo or gamified elements.
Utilizing traditional workstation design for large LCD displays. A 10-foot trade show display packs a promotional punch across the venue. And portable workstations can stand as go-to presentation tools.
Create your own custom trade show backdrop. It serves multiple purposes at the same time: saves you square footage, sets the right tone, creates an ideal photo environment, helps you get attention on social media.
Don’t forget the flooring. Cool trade show booths aren’t only about what is visible on the eye-level. There is no better way to round out an exciting exhibit than with customized flooring with your company branding or logo.
Leave the front space wide open. You don’t want to make a 10×10 booth look smaller. Without anything blocking the booth, you’ll create a more inviting space for attendees.

Trade shows are big business. But even when you are on a budget, you can get the most bang for your buck. Fortuna Visual Group is your one-stop-shop for all your trade show needs. Whether you have your own booth display ideas or you want to order a design, our team is on it. Thus, you’ll be fully prepared for any promotional event. We look forward to you getting the business you deserve! For more information contact us at sales@fortunavisual.com, or give us a call at +1 646-383-8682.

10×20 Booth Ideas

Now we’re going into larger sizes and, subsequently, more visitors, more floor and wall space, and more display products. Here are some elements we recommend incorporating for a great effect:

Free offers – Give away samples of your products or give discounts. To make sure people can see that from every corner, use trade show booth graphics to promote your offer.
Interactive objects and games – For example, set up a show wheel filled with both valuable prizes. If your 10×20 booth grid can fit a lounge zone, visitors are likely to spend more time there.
Aromatherapy – A powerful design for booth exhibits can include smells that are known to have an impact on customers. A hint of calming vanilla or lavender fragrance can strongly influence their subconscious behavior.
Attendee survey – Set up whiteboards, Post-It notes, data-entry kiosks, touch screens, or any way you can capture their feedback. Next time, you will use it to improve the experience even more.
Bait for social media – Consider getting a professional photographer, creating a hashtag, collaborating with the main event organizer to get your name on the Internet.

20 Foot or Larger Trade Show Display

Obviously, with larger 20-foot trade show displays, there is a lot you can do. It will fit everything from banner stands and pop-up displays to hanging structures and inflatable objects. Here is what else you can do.

Create a Relaxing Atmosphere

You don’t have a blast of bright and agitating imagery on the full 20-foot trade show display. Attending trade shows is a lot of stress for visitors as is. Instead, consider creating a homey feel in your booth.

Give Attendees an Exciting Experience

Despite the previous point, you can still ensure a memorable experience for attendees. Work with your 20×20 display company to make the event a success. Don’t hesitate to ask lots of questions and brainstorm ideas – that is how you get something truly unique.

Book Live Music

What could be better than trade show booth ideas attract visitors even when they aren’t in your booth yet? A band or DJ can be an effective investment. Even if visitors wouldn’t come across your booth naturally, the sound will guide them.

Bring the Outdoors In

Trade show display materials play a big role. We’ve talked about creating a peaceful aesthetic, and elements like wooden fixtures and living plants are great for that. Most times, there are windows in large venues that will definitely liven up space.

Set Expert Talks on the Subject Matter

The visuals, the music, the sales rep speeches – everything comprises a creative exhibition booth design. But to give it an extra push, host presentations by your subject matter experts or company executives. You can discuss the latest trends, most wanted how-to topics, and biggest customer challenges.

Trade Show Exhibit Consultation from Experts

If you’re participating in a convention, expo, or trade show New York or the surrounding area, it’s time to take action. Now you know what booth display ideas will catch viewers’ attention. The next step is to get to ordering.

Fortuna Visual Group is one of the top-rated display companies in NYC with impeccable attention to detail. No element of a trade show booth design is too small for us – graphics, logos and branding, key messaging, colors, negative space, etc. Contact us right away, and we’ll offer you the optimal options and strategies for your specific needs.

Not to mention, our trade show display manufacturers can craft designs of all levels of difficulty. You can be sure that your sign will be one-of-a-kind. Have a short introductory speech ready as you’ll be getting many visitors!