Restaurant Signs: Best Way to Attract Customers

In the restaurant business, you need to explore all ways to entice potential customers into your location. Our solution is custom restaurant signs. It’s impossible for people to know what your food tastes and smells like, but custom outdoor restaurant signs can pique their interest and bring them in. Even creative open signs can make a big difference.

In the past, restaurant signs used to be an afterthought, but it no longer should be the case. Now they not only have functionality, but they only convey a message. Something as simple as wall decals can communicate the brand promise, set the right expectations, and present new offers in a positive light. All of those tasks and mane more can be accomplished when you place restaurant signs outdoor.

The process of creating, manufacturing, and installing a restaurant banner is conveniently streamlined. Even custom signs can be put up in a limited timeframe, which is very beneficial for the current fast-paced market. Let’s say you need a restaurant sign board as a temporary display. No worry – it can be done next to no time.

Custom restaurant signs

These days, businesses need restaurant signs for everything: an outdoor advertising frame sign, the one for navigation, restroom, store hours, menu, etc. To meet this demand, we’ve come up with multiple signage options for any occasion.

At Fortuna Visual Group, we offer a variety of commercial restaurant signs that you can use to advertise, promote, and persuade. If you’re located in Manhattan or the NY area, we’ll provide our installation services in record time. Take the opportunity to choose high-quality signage options and have your restaurant really stand out.

Get a free consultation now:
By Phone: 646-383-8682
By Email: sales@fortunavisual.com

Possibilities Offered by Custom Bar Signs

Obviously, cool bar signs are always great, and customers love them. But when you look at the actual benefits of signage in a bar/restaurant, you gain insight into how significant points of contact between business and customers are. Let’s look at what possibilities a small piece of décor – a sign board – can do:

  • Add an element of fun and interaction with your guests. When you unleash creativity, add humor, or show you social awareness, people are interested in restaurant sign board images and want to share them. For example, you can get a wooden sign, and it can quickly become a showstopper on Instagram.
  • Encourage impulse buying. If your custom outdoor bar signs get noticed by people passing by, they are likely to make purchases they weren’t planning on. If you can get them to come in, half of the job is done.
  • Promote limited offers and other specials. Сustom bar signs are a smart way to promote specific menu items. It’s also useful to include language that creates a sense of urgency, like a special sale for the grand opening.
  • Increase your sales. Just the mere presence of bar decor signs can create the right ambiance and character to make a big difference to the number of sales in your shop.

What to Consider in Restaurant Signage Design

As a marketing device, restaurant signage design is invaluable. If you’re skeptical that signage can actually spread the word about your food, hundreds of business owners can assure you. The trick of using vinyl banners or lighted sign designs has been tried and tested numerous times.

Here are some factors to consider when you’re crafting your restaurant signboard design:

  • Style – Are you going for a sophisticated feel or rustic wooden restaurant signs fit better to your aesthetic? Create custom to complement the overall design.
  • Images – Full-color imagery can attract attention, but if you want the restaurant logo to be the main element, you may want to do away with imagery.
  • Space – Unused space is as important to consider as the used space. However, it doesn’t have to be boring: you can use the backdrop of a wood sign while keeping it simple.
  • Hanging system & size – Make sure people can see your cute restaurant signs. So, choose the optimal size and place outdoor signage where it doesn’t get lost.

From the materials selected to the innovative sign design, Fortuna Visual Group helps your restaurant stay on top and prosper.

We will create cool restaurant signs specifically for your establishment – only custom restaurant signs to make the right impression! Contact us to install creative signage and give your restaurant the visual appeal, the brand definition, and the customer reach that it deserves. For more information contact us at sales@fortunavisual.com, or give us a call at +1 646-383-8682.

Restaurant Sign Ideas and Tips

From our experience in restaurant sign design and installation, we’ve gathered some tips to advertise your business effectively. Also, we have some cafe sign ideas that we want to share with you. The best thing is that they are very easy to implement:

  • Explore different mediums. There are so many types of signs that can be perfect for you: banners, window graphics, digital signage, flags, outdoor restaurant signage, and a lot more.
  • Choose contrasting colors. You can go black on yellow, white on blue, green on white, etc. Or you can even go very simple and go for the chalkboard letters, like on a coffee shop sign board design.
  • Make every word count. You don’t have enough room to include extravagant descriptions. Therefore, try to capture attention in a concise way.
  • Make customers chuckle. Of course, restaurant interior signage communicates important information and acts as a decorative element. But you can also light up the mood by making your visitors laugh.
  • Target social media. If you want to reach a wide audience, you’ll benefit from users posting about you. For example, a chic lighted sign can drive lots of social media engagement.
restaurant banner

What You Could Do with Restaurant Menu Signs

The last thing you want to do is lose a potential customer because of confusing menu boards or incorrect business hours sign. There are also ways you can improve your food signboard design to promote items from restaurant or café in the most enticing manner. For example:

Easy-to-read fonts – We understand that you might want to go fancy and inventive with your restaurant food signs. However, they can be very difficult for your patrons and first-time visitors to read.
Lose the motion – This is something that fast food restaurants use very frequently. If your menu sign swipes, jiggles or animates, it can be frustrating for customers. At the very least, it won’t help in their decision-making process.
Use pictures sparingly – If you have certain specials or money makers, it makes sense to show them off. But there is no need to include imagery for everything – the less, the more effective.
Update regularly – The two main reasons for only placing updated restaurant menu signs outdoor are to reflect new pricing and test a new design against an older one. Make sure you work with an installation company that meets the deadline.
Don’t purposefully confuse customers – Don’t use crazy upselling techniques by making your indoor signs and menus annoyingly unclear. Whether you’re a regular grocery store or a high-end restaurant, customers want to be treated with respect.

How a Restaurant Open Sign Can Bring More Business

How do you show that your restaurant is open for business that really grabs attention? One of the best ways is to install restaurant lighted signs. These signs came with a boom in the 90s, and their popularity and the eye-catching factor are still going strong. Let’s take a closer look at how restaurant open sign with neon detailing can help you boost sales:

  • Center of attraction – If you have a ‘24 hours’ sign in bright neon, no one would be able to ignore it. If you want your storefront to become automatically become the centerpiece, put up a restaurant open sign.
  • Unleash your creative instincts – There are so many possibilities that neon and LED have to offer. LED restaurant signs can be morphed into any letter or silhouette, colored in any shade, and have any size. The room for creativity is limitless.
  • Longevity – A well-crafted LED sign can serve you for many years, and there are practically no maintenance costs. You invest money once and take advantage of the results for as long as you want.

Neon restaurant signs remain the staple for many store owners and shopkeepers. This platform offers extensive freedom as you can advertise anything – from beer to coffee shops, and people will take notice. Just make sure the quality of your customer service matches the best standards, and you’ll be a hit in your neighborhood.

Now that you know how important and versatile signage can be, it’s time to act. Let us know what you want, and Fortuna Visual Group specialists will help you with effective custom outdoor restaurant signs. From neon signs to swing and blade signs, we’ll help your business get noticed and strengthen your marketing efforts.

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      Anthony and his team did a beautiful job on my dog grooming/daycare business awning and window sign. They asked the right questions and made sure the result was to my... Read More

    thumb Adrienne P.
    4/28/2018

      I ordered traditional fabric awnings for my home from an out-of-state company, not realizing that I would need an awning expert to assemble and install them.  Anthony from Fortuna Visual... Read More

    thumb Sam E.
    9/24/2017

      Anthony from Fortuna has served our business for the past decade.  He made our first sign, has lettered three vans for us and has since completed our storefront, our vestibule... Read More

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    3/31/2016
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