Creative Event Signage as a Key to Success

Preparing an event requires plenty of resources, such as time, money, a team of professionals, and strict supervision to ensure that everything is organized properly. In such a context, creative signage might seem to be the least important aspect. However, underestimating details can ultimately be fatal. It would be a shame if, after all your expenditures, your attendees won’t be satisfied due to poor accessibility.

When deciding on banner ideas, you have to ensure that people will be able to easily find their way around the venue. Place event signage in the right location, choose an eye-catching design, and the success is guaranteed.

Fortuna Visual Group can provide you with breathtaking ideas for corporate events NYC! If you want your event signage ideas to get everyone talking, request a free consultation from our specialists now!

Get a free consultation now:
By Phone: +1 646-383-8682
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Where and Why You Need to Install Cool Signage for Events

Accessibility is an integral aspect of any event. You don’t want visitors to roam around interrogating staff with constant questions about how to reach a certain room or what will happen next. Conference signage successfully and efficiently solves this problem. Banners and signs help visitors easily navigate around the venue, also serving as non-invasive advertisements.

By all these, we don’t just mean event directional signs. An event welcome sign will add to improve your status and brand image. This sign is indicative of a responsible approach and proper organization. After all, a visitor’s first impression matters most of all. Below are some banners and signs essential for any event:

• Stages
• Entrance/welcome
• Food and drinks area
• Electronic charging spots
• Restrooms
• Lines
• Information kiosk
• Registration spot or ticket box
• Exit

The best way to choose your visuals is by putting yourself in customers’ shoes. You have to think through all the details in order to provide maximum convenience and comfort. All venues differ; therefore, consider a special event sign, which will reduce any uncertainty. Ultimately, you should choose banners and signs for every single zone to create a customer-friendly atmosphere.

The Goals You Can Achieve Using Signage

Event signage is more than directional visuals. Make no mistake: they are crucial. However, custom signs for events deliver more profit than you might imagine. Due to their increased visibility, they can fulfill other purposes.

Conference signage ideas can even apply to:

1. Promoting a brand (yours or your sponsors’) – a sign’s highly visible nature makes it an ideal marketing tool. Customers can’t fail to notice it. Considering how many photos are usually taken during such events, it’ll be a cheap and successful advertisement. All you need to do is to print your logo onto it.
2. Providing a detailed event schedule – this is especially vital for large events with a complex schedule and several activity zones. With the schedule to hand, visitors won’t get confused about what’s happening next.
3. Representing the map of a venue – if your venue is large, you may need to provide a map. Simple signposts won’t be enough.
4. Providing safety warnings – Attendees’ health and well-being must be your priority. You can express this through signage.
5. Providing social media hashtags – With the rise of mobiles and social media, hashtags increase engagement with your company on social media. In this way, you will have a chance to increase your reach on social media.

The most lucrative aspect of event signage is that a customer will constantly pay attention to a branded logo. Unconsciously! This means that if he finds cool signage he likes, he will develop a more positive attitude towards your brand. It’s pure psychology!

A positive experience for customers is likely to significantly improve your brand image. Word-of-mouth is one of the strongest marketing tools. This is especially relevant today, in an age in which customers no longer rely on traditional ads. They tend to gravitate towards genuine experience and feedback.

Customers Aren’t the Only Group That Benefits from Event Banners and Signs

Along with customers, accessibility is vital for the staff themselves to efficiently get to work. Since most organizers turn to outsource, the staff will be new to the venue. Thus, they could easily get lost. This results in poor service and irritated employees, and the attendees themselves will likely not enjoy the event.

If you are constantly holding events, you should think through the basics. For example, you should remind yourself that event directional signage ideas must cover all the main zones. They will hardly be re-built in the future. This will save time and money for installation and maintenance in the future.

Ideas for Corporate Events NYC

There are hardly any limits when developing creative signage for an event. With wide availability of sizes, patterns, fonts, and colors, you can realize all your wildest banner ideas. Moreover, you can place conference signage practically anywhere. There are also multiple possible set-up methods.

If you lack imagination or a professional approach to what will suit you best, don’t panic. There is no need to add a designer’s wages to your budget. Our specialists from Fortuna Visual Group will help you to work out the design and find an ideal spot to place conference event signage.

Here are some tips to help you consider the key qualities of a successful sign:

• Attract attention – the sign should cause people to stop and show interest in what is depicted or printed.
• Customer-oriented – in other words, it must attract the attention of your target audience.
• Simple yet informative – Avoid sophisticated or long messages. Keep it simple and easy to understand. People aren’t likely to spend much time figuring out your message.
• Readable – Your message must stand out from the design, yet match it. It’s better to use sharp, bold fonts to attract attention. Think about the color scheme and contrast. The text or picture must stand out from the background.
• Inspiring and convincing – in a word, a sign must excite and interest people.

All these tips boil down to one point: the visual must be simple and eye-catching. Now, let’s take a closer look at where you should use banners and signs.

Indoor Ideas

We have many different indoor banner ideas for you to consider. But before going into details, it’s vital to mention regulations. All signs must adhere to the relevant ADA rules.

To avoid wasting time studying them, it’s better to choose a reliable professional. Fortuna Visual Group always strictly follows the prescribed regulations. If you need high-quality ADA event directional signs, contact our representative for a free consultation now!

Here are the types of indoor banners we offer:

Traditional Banners

Despite how widely used these banners are, they’re cross-functional and affordable. Their main advantage is their versatility. You can reuse them for plenty of events. Such custom signs for events are perfect for providing information, welcoming guests, or marking out a zone.

Stair Wraps

Why not exploit the idle time of visitors who use stairs? With adhesive vinyl wraps, you can deliver any message in a non-invasive, natural way. Furthermore, this provides a good place for event directional signage ideas.

Floor and Wall Murals

As well as the stairs, floors, and walls represent huge areas of empty space. Custom signs for events on walls or floors decals help provide on-the-spot navigation. It’s impossible to deny the convenience of following directions on-the-go.

Signposts

Another model that improves navigation around the venue. It helps direct the flow of traffic to multiple areas. Add creative decals or a logo, and it will become a unique, informative piece of design.

Step and Repeat Backdrop

If you’re afraid that visitors won’t remember your logo, add a step and repeat backdrop. Basically, a special event sign repeats a logo over and over again. It can be easily transformed into a photo-zone. When attendees post them on social media, it’s essentially an additional cheap advertisement for your company.

Pull-Up Banners

These are different from traditional banners due to their set-up method. They’re pulled-up displays, which are rolled up when retracted. A convenient installation process makes them one of the most popular types of banners for events.

Outdoor Event Signage Ideas

There are just as many outdoor event signage ideas as there are indoor ones. Indeed, some of them are suitable for both indoor and outdoor environments. This makes some event signage an even more lucrative investment. Below is the entire offer:

Barriers

You can refer to this as an event welcome sign. Basically, this is a branded barrier which channels your visitors to the entrance, or any other zone. Such signage can provide directions to a specific location. If you want to enhance your marketing, use barriers to deliver your message.

Pylon Signs

Rotated lighted-up pylons are eye-catching on their own. Thus, your message will definitely be the center of attention. Pylon wraps are ideal for entrances. With extra LED lamps, they will serve you well even at night.

Hanging and Blade Signs

This outdoor event signage can be used indoors if the facility is spacious enough. We bet you’ve seen some signs like these in malls. All in all, they attract attention well when placed in the right position (not too high). They can be fabric signs or rigid boards.

Large Free-Standing Signs

The ultimate way of guaranteeing visibility is to make your sign large. You can use any material. However, you need to ensure printing is carried out correctly – your large sign shouldn’t display a poor resolution image. This type of sign can be used in many different ways. It can promote the event, its sponsors, or serve as a huge ad.

Car Wraps

Car wraps are ideal for additional pre-event marketing. This is a successful, non-invasive method of informing as many passers-by as possible about your business. The sizes vary according to your needs. Therefore, you could decorate a small, speedy car, or you could place a wrap over a bus or tram.

Registrations Booths and Vestibules

This conference event signage allows you to utilize all available surfaces. You can include information about an event, a registration process, data about fees, and much, much more on one of these booths. Don’t forget to include your logo. These booths always attract dozens of people.

Flags

Probably the pioneer of outdoor signage. These are hard to miss and are extremely useful for marketing. It’s better to make them simple and informative. Don’t forget to order them in vibrant colors.

Exhibition Booths

The same as registration vestibules, exhibition booths can become a small island of information or advertisement. Though they’re not very common, why leave a space empty?

FAQ

Outstanding Creative Signage from Fortuna Visual Group

Struggling with banner ideas for your event? Let us take on this stressful task for you. Fortuna Visual Group constantly strives to become a reliable provider of conference signage throughout the country.

You will be satisfied with the quality and service, whichever type of graphic installation you’ve ordered. With us, you will know that you’re dealing with real professionals. Here’s why:

• You will have a wide range of products to choose from. Whether you need a car wrap or special event sign, we can make it. With the creativity of our designers, you will definitely enjoy cool signage for events.
• We will answer your request promptly. The time of day doesn’t matter. We are available 24/7.
• We won’t clean out your wallet. You will be pleasantly surprised by our competitive rates.
• Our products are subject to warranty. We will repair them if they get damaged.
• You can delegate installation to our crew. They will do the job quickly and professionally.
• You can be sure that you are dealing with a reliable vendor. We are a fully-insured and licensed organization with an excellent reputation on the market.

With Fortuna Visual Group, you can be sure that your unique event signage will serve you well and boast high-quality printing. Vibrant colors, top-notch materials, and durable designs! To get all these, request a free consultation now!