Business Banner as an Effective Marketing Tool

The internet, mobile devices, and modern technologies have become ingrained in our society, shifting marketers’ focus to digital tools. Although it’s impossible to understate the importance of digital means of advertising in the contemporary world, brands shouldn’t neglect traditional techniques like a business banner.

Personalized banners are an effective marketing tool, and will probably remain relevant forever. Fortuna Visual Group will help you to choose the ideal vinyl banner design to enhance your brand image and increase customers’ awareness. Read this article to find out some tips for outdoor banner design and advice on how to make the right choice.

Why Is a Business Promotion Banner an Effective Marketing Tool?

It goes without saying that a vinyl banner design leaves a lot of room for personalization and creativity. However, this is not the primary reason for its effectiveness as a marketing tool.

The most important factor is this: the banner design should be placed in a location with high traffic since, in such a location, there is a high chance that pedestrians and drivers will notice it.

The true power of large, bright design banners and signs is concealed in our perception of information. Our eyes are a channel through which a large amount of data is consumed every day.

It takes only several minutes before the properly-located “banners near me” are preserved in the brain, and therefore take up a special space within our consciousnesses. This means that a person automatically gets acquainted with the brand, thus improving customers’ brand awareness.

Types of Banners

Vinyl signs are subject to many categories. They are mainly categorized according to printing techniques. There are three types, and each is guaranteed to last for three to five years. Here they are:

• Screen-printing. This method is usually carried out using hand benches or special machines like single/dual color machines, or high-performance multi-color screen pressing.
• Digital-printing. A modern solution through which the image is printed on vinyl. Depending on the particular requirements, such inks as water-based (aqueous), eco-solvent, UV-curable inkjet, or solvent-based can be used.
• Vinyl-lettered technique. Shapes are cut out of self-adhesive vinyl using a professional computer-driven vinyl-cutter and are applied onto a business banner.

Other criteria used to categorize design banners and signs are:

Materials

The most widely-used material for a business promotion banner is vinyl. The vinyl banner design can vary according to the material’s thickness.

There are three main thicknesses:

1. 9 oz (mesh). The thinnest vinyl is mostly used outdoors: on fences, like road signs or stand banners. It’s perfect for locations with windy weather conditions: small holes provide space for airflow, therefore guarantee higher tear resistance.
2. 13 oz (standard). This kind of material, especially with a matte finish, guarantees proper visibility. It’s one of the most frequently-used thickness options and is lucrative in terms of price.
3. 15 oz (premium). This thickness is highly robust and is totally puncture-resistant. It can last for about five years outdoors. However, the material is also suitable for events. It weathers damage and blocks bright lights.

You can also differentiate vinyl signs according to the vinyl banner texture. There are matte and glossy finishes:

• Matte – this is perfect for outdoor usage as it ensures that the banner is visible even when exposed to bright light. Generally, such a finish softens a glare effect. Therefore, matte is a better choice for events with bright lights.
• Glossy – the opposite of the matte finish. Glossy banners are cause glare effects. Therefore, you must consider how the light will affect visibility.

Sizes

Fortuna Visual Group provides many options in terms of a vinyl banner size, including the option to choose a custom size. Common vinyl banner sizes are:

• 96”x48” – the largest one. It’s one of the best options for outdoor banner sizes. Such signs can be large, bright advertisements on the building, on a banner, or in a mall. They are hard to miss.
• 72”x48” – though it’s a bit smaller than the previous one, it’s excellent for wide areas with high traffic, and passers’-by will definitely notice it.
• 72”x36” – this size can be used for outdoor events and open areas. However, it works best when placed on a building or banner to draw more attention to an event.
• 72”x24” – A traditional vinyl banner size for indoor environments. You can use it in a mall as an ad or in a hall/restaurant as an event banner.

Set-up Methods

Business banners are easy to install, even without additional help. There are several methods:

• As a stand – stable and easy, good for indoor usage;
• With ropes on poles – the edges are folded over with ropes on poles to guarantee strong support;
• A hanging banner – you can hang a banner from a solid structure using nickel grommets. You could use clear adhesive hangers instead, which can be applied to any surface.

Important Aspects to Consider While Choosing Your Business Banner Design

When choosing an indoor or outdoor banner design, the first step is to determine what exactly you need. This includes deciding on the size, color, design, and the best font for banners. Generally, you must specify such aspects as:

1.  The location – whether it’s indoors or outdoors, the exact place. This is vital to determine a vinyl banner size, the best font for banners, and the set-up method. Indoor banners can be either hanging or standing, while for outdoor usage, the best solution is hanging. Also, determine whether it’ll be horizontal, vertical, or square in shape.
2. Target audience. Simple banner designs may be better for a younger audience, while more sophisticated ones are likely to appeal to older generations. However, this isn’t a fixed rule in practice. Also, you must know where your audience will be to choose the right location.
3. The message. It’s vital to choose a suitable design, color, and font. The content of the text itself could be an advertisement for a product/event, a special offer, an announcement, etc.

When you have specified all the tiniest details of your custom banner printing, it’s time to consider outdoor banner design tips from Fortuna Visual Group and to create a perfect vinyl sign.

Determine Visuals

You should aim to create a bright, eye-catching vinyl banner design: some people lose focus and add to many details. When creating a sign, it’s vital to determine a focal point – an element that must catch the attention of passers-by. All other elements must not distract the viewers’ attention from this main one.

Prepare Images

Keep in mind that it’s a large banner we’re talking about. The image must have a high resolution. Therefore, when choosing an image, it’s advisable to lean towards vector patterns rather than images made with bitmap formats (like JPEG). The vector format will stay sharp when expanded to a large size, while the bitmaps can easily become blurry and jagged when printed as a large banner.

Choose a Font

Select a font that reflects the purpose of your banner. It’s better to choose sharp lettering with high readability. No matter how appealing a font may look, it’s useless if a consumer can’t read it quickly. Generally, the best fonts for signs outdoor are traditional ones like Arial, Times New Roman, Century Gothic, Verdana, and Helvetica.

Select a Color Scheme

You can choose your colors in terms of esthetics and psychology. While the former is purely personal, the latter is vital to provoke the necessary emotions and associations. Thus, consider a message while finding a suitable color. For example, green is usually associated with nature, wealth, or new beginnings, while blue represents elegance, formality, masculinity, and many other things.

Adjust Contrast and Brightness

Once again, the main purpose of the vinyl banner design to bring attention to the anchors. This means that important elements (images, text) must stand out from the background. Partially, you can manage this by choosing appropriate colors. The final touch is adjusting the contrast to highlight these elements even more.

Find Balance

Consumers are likely to ignore banners that are hard to understand. You should carefully consider the color balance on your banner, as well as the text/image balance. Avoid excessive empty background space. At the same time, too many elements can make the banner appear too confusing. Probably, the only exception is an event banner: these must contain all the event details like the location, date & time, performers, etc.

Advantages of Vinyl Banners

If you are still considering whether a business banner is what you need or not, consider the benefits your brand can reap from such an investment.

First of all, business banner signs are lucratively priced. It’s an affordable method of advertising that will serve you for years, literally. High durability and resistance to scratches are two features that increase their appeal still further.

The eye-catching nature means that consumers won’t miss custom banner printing. Large personalized banners are ideal for reaching millions of people. With properly displayed information and the right accents, they will successfully deliver your message. The best news is that such marketing techniques don’t irritate customers. They consume the information unwittingly.

Another advantage is that a business promotion banner is easy-to-set-up. All the methods don’t require much time or effort. They are removable; therefore, you will be able to change the banner’s location without any problems.

FAQ